I spent some time debating about the title of this post, my blog is guided towards the media enthusiast and I didn’t want to drive away my audience by selecting the wrong title for my blog post, but that was the best I could do. I was reading an article over www.filmspecific.com about distribution tips and immediately started thinking how to apply some of those tips to my audience.
Sometimes media enthusiast work on some small projects that require them to think of small-scale distribution for their video content, lately this task has become easier and more distribution channels are open to the public. We’ll go over some of the distribution channels but first let’s think about examples of why you would need to distribute video content in small-scale.
The first example that comes to my mind is schoolwork or church, if you school is trying to get parents involved in sports with their children a good idea is to create a video of the different types of sports available and the facilities, schedules, and “how-to-help” invitations. Maybe your church is trying to distribute a video of the service, or other church activities to raise funds, these are just some examples I’m sure you are thinking on so many right now too.
There are many distribution channels that you can use to spread the word, you can start as simple as displaying ads on a bulletin board. Get peoples email, address, telephones, or other channels of communication. Flyers, posters, and other types of media are all great ideas but the first thing to take into consideration is whom your targeted audience is?
First thing you can do is to create DVD’s of whatever the video is about, there are enough tools to create a professional looking DVD. Another option is to create a Podcast, if is for a recurring activity. Promote the event or video, you can do some small postcards, shirts, mugs, etc. I encourage you to share tips, things that have work for you in the past and what not, do so by leaving your comments on this post.
I love to send family members’ video DVD’s of my kids as they grow, is not that hard to edit some footage, crate a DVD, grab a bubble envelope, and mail them my masterpiece. Need some ideas, email me at lumencreativegroup@gmail.com, also visit my website www.lumencreativegroup.com for more great content like this one. Thanks.
